SmartMail Privacy Policy


As used in this “Privacy Policy”, “SmartMail” refers to all websites (including and, properties, and services owned or operated by  SmartMail.

This Privacy Policy is part of SmartMail Terms of Use and describes the privacy practices of SmartMail. It explains when and how SmartMail collects end user and client information, including Personally Identifiable Information (defined below), how we use such information, and the circumstances under which we may disclose such information to others. This Privacy Policy includes the policies that SmartMail observes for compliance with laws in the United States as well as other applicable laws, including those followed regarding the transfer of Personally Identifiable Information from the European Economic Area (“EEA”) and/or Switzerland to the United States under the U.S. – EU and U.S. – Swiss Safe Harbors, respectively (collectively, the “Safe Harbor”).

By visiting the SmartMail website, visiting a SmartMail client website that provides notice of its use of SmartMail and/or this policy, or registering for our service, you acknowledge that you accept and consent to the practices outlined in this Privacy Policy.

What Types of User Information Does SmartMail Obtain?

Visitors to the SmartMail Website. If you are a visitor to the SmartMail website or a SmartMail client (“Client”) who registers or signs into the SmartMail website (including for purposes of obtaining a free trial of SmartMail’ services), we may obtain the following types of information from you or concerning your computer or device (“SmartMail Client Information”), which may include information that can itself be used to identify and/or contact you (“Personally Identifiable Information”):


Email address

Phone number

Website name and URL

Credit card number

Billing address

Visitor site preferences

SmartMail may also receive certain information that may be provided by your browser or mobile device, including:

Browser information

Operating system information

Mobile device information (e.g., device identifier, mobile operating system, etc.)

IP address

Pages accessed

Time of visit

Time of last visit

Referring site, application, or service, including the relevant search queries that led you to SmartMail’ website

Visitors to the SmartMail Blog. If you wish to access certain functions within the SmartMail Blog, such as posting comments or registering for webinars, we may ask you to provide information, including:


Email address

Your website

Visitors to SmartMail’ Clients’ Websites. Our Clients may use customized and proprietary SmartMail’ code, software and/or services (“Service(s)”) to obtain information regarding the activities that users engage in while visiting their web pages (“Client User Data”). When a user visits a website that uses SmartMail’ Service, SmartMail code contained on the website contacts SmartMail’ servers and enables SmartMail to collect Client User Data. Some Clients may also use their own code to obtain Client User Data and then send such information to SmartMail’ servers. Client User Data may include Personally Identifiable Information, including, but not limited to, the types of information listed for SmartMail Client Information above.

Client User Data is stored on SmartMail’ web servers and databases (including those hosted on third party servers on behalf of SmartMail) for use in performing analysis and producing reports for the applicable SmartMail Client. In addition, SmartMail itself uses the SmartMail Service in order to obtain insights into visitors’ activities on its own websites, which include, as of the Effective Date, and

SmartMail’ collection and analysis of Client User Data helps our Clients to evaluate and understand how their users are interacting with their websites, and potentially, to modify their websites in order to make them more valuable or useful for their users. SmartMail’ Clients determine the types of Client User Data that are sent to SmartMail’ servers for analysis. This data may include or be linked to Personally Identifiable Information depending on how the Client uses SmartMail’ Services on its website(s). SmartMail’ Clients are contractually prohibited from sending personally sensitive Client User Data (e.g. personal health information, political opinions, religious or philosophical beliefs) to SmartMail and SmartMail does not knowingly receive such data.

In addition, SmartMail may collect certain information about a Client’s visitor’s computer that may be provided by the visitor’s browser. This includes browser information, operating system information, mobile device information, IP address, time of visit, and the referring site, application, or service. Such information may be collected and shared with the SmartMail Client even though not specifically requested by the Client.

How Do We Use This Information?

Visitors to the SmartMail Website. We use the SmartMail Client Information, including Personally Identifiable Information, to register your account, fulfill your requests, understand how you are engaging with SmartMail, communicate with you, determine if you are satisfied with the Service, process billing for SmartMail Services, and personalize your experience on the SmartMail website and with the SmartMail Service.

We may also use SmartMail User Information to facilitate the delivery of content or advertisements that we believe may be of interest to you, or to communicate with you about new or existing products and services or special offers. For more information on opting out of these communications, please see the section on “User Privacy Controls” below.

Visitors to the SmartMail Blog. We may use information you voluntarily provide when visiting the SmartMail blog to send you e-mail communications, such as information on upcoming webinars, and to understand how you are engaging with and perceive SmartMail’ Services.

Visitors to SmartMail’ Clients’ Websites. Except as described in the “Disclosure of Information to Third Parties” section below, SmartMail never sells or shares any Client User Data with individuals or companies other than the specific Client whose website transmitted the Client User Data to SmartMail.

SmartMail does not collect or aggregate information about end user behavior across multiple, different websites that are operated by different Clients, nor does it use any Client User Data for purposes of behavioral advertising. However, SmartMail may analyze Client User Data in the aggregate for purposes of internal research and/or to determine overall trends or metrics concerning how users are engaging with websites, and may report such general trends publicly, without disclosing any Client User Data.

Our Client’s Use of SmartMail. SmartMail contractually requires its Clients to abide by all applicable laws, rules and regulations, including the Safe Harbor where it applies, as well as other applicable laws relating to privacy and data collection (“Applicable Laws”). SmartMail also contractually requires its Clients to obtain any necessary consents from visitors to its website(s) for the Client’s use of SmartMail’ services, comply with all Applicable Laws (including, as an example, the Safe Harbor where it applies) with respect to the transfer of Personally Identifiable Information of EU or Swiss subjects through the Service, and to post an online privacy policy that provides each visitor with clear notice of its practices regarding data collection, use, and disclosure (including the Client’s use of SmartMail), along with a link to the SmartMail Privacy Policy and to the SmartMail Service Opt-Out (discussed below).

SmartMail cannot be held responsible for any Client’s failure to make these disclosures on its website or for any Client’s use or collection of Client User Data that is not permitted under this Privacy Policy or otherwise. For more details on the terms that apply to our Clients’ use of the SmartMail Service, please see Section 4 (“Privacy”) in the SmartMail Terms of Use.

SmartMail’ Use of Cookies and Web Beacons

Cookies. SmartMail uses cookies (small text files that SmartMail stores locally on your computer) on our Client’s websites for one or more of the following purposes: to help identify unique visitors and/or devices; assess usage patterns and perform traffic analysis; identify visitor preferences; conduct A/B testing; diagnose problems with our servers, and otherwise administer the SmartMail Service. SmartMail does not use methods such as browser cache, Flash cookies, or eTags, for acquiring or storing information about end users web browsing activity on Client websites or otherwise.

Depending on how our Clients use SmartMail’ Services, information contained in SmartMail cookies placed on the computers of end users may be linked to Personally Identifiable Information in SmartMail’ database. This allows our Clients to use the SmartMail Service to better analyze and measure their users’ interactions with their website and to organize activities by the same user on their website across time.

If you do not wish to have SmartMail place and use cookies on your computer, you should set your browser preferences to refuse all cookies before accessing SmartMail or other websites that may use SmartMail. SmartMail is not responsible for any failure by you or your browser to accurately implement or communicate your browser preferences or settings. In addition, please be aware that even if you configure your browser settings to reject all cookies, your activity on SmartMail client websites will still be recorded by our Service, unless you opt out of our Service as set forth below. However, your rejection of all cookies will prevent SmartMail from determining whether or not someone using your computer has previously visited the website, i.e., whether or not the visitor is a “unique” visitor, and from retrieving any information about your prior activities on a Client’s website through information contained in a cookie.

Please note that if you set your browser to reject cookies, some features of the websites you visit may be unavailable. For more information on how to reject cookies, see your browser's instructions on changing your cookie settings. Additionally, please note that rejecting cookies may also prevent you from opting out of our Service because that involves placing an opt-out cookie in your browser.

If you do not elect to set your browser preferences to refuse cookies, you consent to have cookies, including cookies used by SmartMail, placed on your computer when you visit our Client’s websites.

Web Beacons. SmartMail may also collect certain information using Web Beacons. “Web Beacons” are electronic images that may be used on SmartMail’ Website, in SmartMail’ Service, or in our email communications. They are used, for example, to count website visits or to tell if an email has been opened and acted upon.

Disclosure of Information to Third Parties

Service Providers. Information, including SmartMail Client Information, Client User Data, and any Personally Identifiable Information contained therein, may be shared with certain third-party companies and individuals that help facilitate technical and administrative aspects of the SmartMail Service (e.g., credit card processing), or perform functions related to the administration of SmartMail (e.g. hosting services). These third parties perform tasks on our behalf and are contractually obligated not to disclose or use SmartMail User Information or Client User Data for any other purpose, and to employ adequate security measures to prevent unauthorized access to such data. However, SmartMail is not responsible in the event that Personally Identifiable Information is disclosed at a result of a breach or security lapse by any such third party.

SmartMail Clients. SmartMail Clients may share Client User Data with service providers (e.g. customer relationship management platforms) that perform tasks on behalf of SmartMail Clients. SmartMail contractually requires the Clients to disclose such practices to its users.

SmartMail Partners. If you are a SmartMail Client that signed up through our Partners Program, your SmartMail Client Information may be shared with the Partner Program member that signed you up for SmartMail’ Service, provided that, prior to any such sharing, SmartMail will obtain contractual obligations from the Partner Program Member that it will comply with all Applicable Laws with respect to such SmartMail Client Information. These Partner Program members may use that information to help you setup, adjust, manage, and cancel your account with SmartMail.

Law Enforcement and Legal Process. SmartMail also reserves the right to disclose any SmartMail Client Information or Client User Information (including Personally Identifiable Information) to: (i) comply with any law, regulation, or legal request; (ii) enforce, apply, or investigate breaches of the Terms of Use or other agreements; (iii) respond to client requests; or (iv) protect the rights, property, or safety of SmartMail, our employees, our users, or others.

Change of Control. If SmartMail, or substantially all of its assets, is acquired by another company or successor entity, SmartMail Client Information and/or Client User Data will be one of the assets transferred or acquired by the purchaser or successor. You acknowledge that such transfers may occur, and that any purchaser of or successor to SmartMail or its assets may continue to collect, use and disclose your information acquired prior to such transfer or acquisition as set forth in this policy.

User Privacy Controls and Do Not Track Signals

Clients and Visitors to the SmartMail Website. SmartMail offers several ways for you to review and update account information that is obtained and stored by SmartMail, or to change your SmartMail communication preferences:

If you have a SmartMail account, you can review or update your account information by contacting us at

You may unsubscribe to any of our e-mail or direct message communications regarding updates or products by following the unsubscribe instructions in the body of any message.

You may contact us at, attn: SmartMail Privacy Office.

Do Not Track Signals. SmartMail Clients decide whether their use of SmartMail’ Service is responsive to Do Not Track signals from browsers, and whether SmartMail will be notified of a Do Not Track signal received from a user’s browser. If a SmartMail Client enables the forwarding of a Do Not Track signal to SmartMail, SmartMail will attempt to read the signal and will not collect any Client User Data from a user visiting that SmartMail Client’s website during that session, following receipt of the Do Not Track signal. The Do Not Track signal is browser-specific, and will not work for mobile devices. If a SmartMail Client does not forward Do Not Track signals to SmartMail, then SmartMail will not have any access to such signals from the Client’s users, and such signal will have no effect on SmartMail’ collection or use of data received from that user during the applicable session(s).

Visitors to SmartMail’ Clients’ Websites. If you wish to opt out of SmartMail’ collecting Client User Data when you visit SmartMail’ Client Websites, please see the SmartMail' Tracking Opt-Out Instructions or opt-out directly below.

Opt-in/Opt-out of SmartMail Tracking

 Yes, I would like to opt out of SmartMail tracking.


Unlike the Do Not Track signal described above, which applies only to SmartMail Clients who have activated the functionality, this opt-out mechanism applies to all SmartMail Client websites, meaning that no user data will be collected about you on any such websites. Please note that if you use a different device or Internet browser than you used when opting out of SmartMail’ Service, or if you clear your cookies, SmartMail will not be able to view the opt-out and will collect Client User Data when you visit SmartMail Client websites. In these circumstances, you will need to revisit the link above from the new browser or device in order to reiterate your opt-out decision for that device or browser.

Email Communications

We may contact you by e-mail or other equivalent electronic communications if you access SmartMail products or services. By registering or using SmartMail Services, you specifically consent to the receipt of these e-mail or text message communications. If you do not want to receive emails or other communications from us, please follow the unsubscribe instructions in the body of such communications or notify us by email at

How We Protect Your Personal Information

SmartMail has implemented reasonable security mechanisms to protect SmartMail Client Information and Client User Data that is maintained on SmartMail’ servers from loss, misuse and unauthorized access, disclosure, alteration and destruction. Examples of these security mechanisms include limited and password-protected access, high security public/private keys, encryption on processed data, and SSL encryption to protect transmission of data.

However, please keep in mind that no security system is impenetrable. It may be possible for third parties to intercept or access SmartMail Client Information and Client User Data in spite of these measures. SmartMail cannot guarantee the security of your information and cannot be held responsible for unauthorized access to SmartMail client accounts.

Our Policy Toward Children

Our Site and Service is not directed to children under 13. We do not knowingly collect personally identifiable information from children under 13 or from websites that are targeted to children under 13. If you are under 13, please do not attempt to register or send any information about yourself to us, including your name, address, telephone number, or email address. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us as provided below. If we become aware that a child under 13 has provided us with personally identifiable information, we will delete such information from our servers.

Changes to this Privacy Policy

SmartMail retains the discretion to amend or modify this Privacy Policy from time to time. If we make material changes to the way we collect, use or disclose Personally Identifiable Information, we will notify you by posting a clear and prominent announcement on SmartMail or through a direct communication to your SmartMail account. For new users, the change or update will become effective upon posting. For existing users, the change or update will become effective 14 days after posting.

Use and disclosure of information we obtain is subject to the later of: (1) the Privacy Policy in effect at the time such information is collected or (2) any subsequent Privacy Policy of which you have constructive notice.

How to Contact Us

SmartMail welcomes any questions or comments about this Privacy Policy or our privacy practices. Any such comments or questions should be submitted via e-mail to:, or by first class mail, air mail, or overnight courier to:

SmartMail Privacy Office

847 Sansome Street,

San Francisco, CA 94111

We will use reasonable efforts to respond promptly, within 10-20 business days, to requests, questions or concerns you may have regarding access to Personally Identifiable Information about you that we have collected. We may contact you for follow up information.

Safe Harbor and Dispute Resolution

SmartMail complies with the U.S. - E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. SmartMail has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view SmartMail’ certification, please visit .

Any questions or concerns regarding the use or disclosure of Personally Identifiable Information should be directed to the SmartMail Privacy Office at the address given above. SmartMail will investigate and attempt to resolve complaints and disputes regarding use and disclosure of Personally Identifiable Information by reference to the principles contained in this Privacy Policy. For complaints that cannot be resolved between SmartMail and the complainant, disputes will be resolved pursuant to Sections 13.4 through 13.6 of the Terms of Use. For the avoidance of doubt, the dispute resolution procedures will be conducted in English.

SmartMail is a participant in The DMA Safe Harbor Program. If you are from the European Union member countries or Switzerland and you believe SmartMail has not satisfactorily addressed your data privacy concerns, please contact the DMA’s Safe Harbor line at:

Safe Harbor Line

Direct Marketing Association

1615 L Street, NW – Suite 1100,

Washington, DC 20036

Effective Date of this Privacy Policy

This Privacy Policy is effective as of the Effective Date set forth at the top of this document.

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